The questions I couldn’t leave alone
I notice a lot and most of it ends up in a notebook. Every now and then I keep thinking about one until I want to see if I can turn it into something real. Our current Capsule Creators Originals.
Broodclips, kassabonnen en waslabels horen ook bij het concept
#013 Broodclips, kassabonnen en waslabels worden ineens bewaard, gefotografeerd en opnieuw vormgegeven. Ik zag hierover een goede reel van Hyphen. Zij noemen het microdesign: alledaagse, functionele details die zo klein waren dat we ze nauwelijks nog zagen, maar die nu weer betekenis krijgen. Volgens mij zegt het veel over waar
The questions I couldn’t leave alone
I notice a lot and most of it ends up in a notebook. Every now and then I keep thinking about one until I want to see if I can turn it into something real. Our current Capsule Creators Originals.
Waarom zou je op dinsdag naar een hotel gaan?
Wat beweegt mensen om doordeweeks voor een nacht in een hotel te kiezen?
Just from my POV: Their current home is the real competition
We spend a lot of time thinking about what people want in their next home. I keep wondering what would make them leave this one.
There is usually another question underneath the obvious one
We are interested in the assumptions we stop questioning, the reality of the people on the other side, and what becomes possible when you connect things that normally sit apart.
Consulting Collectives: an old spatial instinct
Consulting collectives are a guild logic in new form. Why the Waag in Amsterdam proves this behavior is centuries old.
The rise of the offline generation
As under-16 social media bans roll out, Gen Z is buying iPods and going analog. Why Marktplaats listings and Capsule Creators show where this is headed.
Which luxury hospitality- and office brands will still be relevant in 10 years?
Luxury hotels and office towers still optimize for a generation that's leaving. Why Zoku and Mr Green Offices show what adapting to the next one takes.
The town that put people in the middle
In Houten, cars stay on the outer ring while bikes and people take the center. Why this fifty-year-old Dutch layout still outperforms new car-first towns.
Dead hours real estate
Our Original Elephant Trunk Coffee split costs and exposure with the venues that hosted it, proof that positioning can outperform paying for your own address.
What you carry is the campaign
From Stanley cups to Labubu, the product itself barely matters anymore. What brand artifacts actually are, and what Lettre does differently instead.
Two kinds of density, and only one of them keeps a street alive
A high FAR number doesn't mean a street is alive. Why physical density and social density are different things, and what Dutch high streets get right.