Observations on the shared values, codes and customs that shape how people behave, connect and experience the world around them.
Culture
Winkels krijgen podia, listening rooms, workshops en eigen programma’s. Daar zit meer achter dan de behoefte aan extra bezoekers, want juist nu bijna alles naar ons toe kan komen, zoeken mensen opnieuw een reden om ergens te zijn.
Brands
Merken maken weer magazines en in Nederland openen steeds meer Engelstalige boekwinkels. Papier leek achterhaald, maar wordt juist waardevoller nu bijna alles snel en digitaal is.
Concepts
As under-16 social media bans roll out, Gen Z is buying iPods and going analog. Why Marktplaats listings and Capsule Creators show where this is headed.
Behaviour
From Stanley cups to Labubu, the product itself barely matters anymore. What brand artifacts actually are, and what Lettre does differently instead.
A high FAR number doesn't mean a street is alive. Why physical density and social density are different things, and what Dutch high streets get right.
Cities and shopping streets across Europe are starting to look identical. Why vernacular design still matters, and what Amsterdam's brick actually gets right.