Concepts
Consulting Collectives: an old spatial instinct
Consulting collectives are a guild logic in new form. Why the Waag in Amsterdam proves this behavior is centuries old.
Capsule Creators
Concepts
The rise of the offline generation
As under-16 social media bans roll out, Gen Z is buying iPods and going analog. Why Marktplaats listings and Capsule Creators show where this is headed.
Concepts
Which luxury hospitality- and office brands will still be relevant in 10 years?
Luxury hotels and office towers still optimize for a generation that's leaving. Why Zoku and Mr Green Offices show what adapting to the next one takes.
Architecture
The town that put people in the middle
In Houten, cars stay on the outer ring while bikes and people take the center. Why this fifty-year-old Dutch layout still outperforms new car-first towns.
Concepts
Dead hours real estate
Our Original Elephant Trunk Coffee split costs and exposure with the venues that hosted it, proof that positioning can outperform paying for your own address.
Concepts
What you carry is the campaign
From Stanley cups to Labubu, the product itself barely matters anymore. What brand artifacts actually are, and what Lettre does differently instead.
Architecture
Two kinds of density, and only one of them keeps a street alive
A high FAR number doesn't mean a street is alive. Why physical density and social density are different things, and what Dutch high streets get right.
Architecture
This looks like it could be anywhere
Cities and shopping streets across Europe are starting to look identical. Why vernacular design still matters, and what Amsterdam's brick actually gets right.
Architecture
The architecture of safety
Oscar Newman found that crime often comes from spatial design, not people. Why "eyes on the street" matter, and how Amsterdam's Bijlmermeer proved it.
Waiting
The "Lobby Lab": The Hybrid Hotel Concept
Discover why professionals are trading in coffee shops for hotel lobbies en masse. A brief note on the rise of the hybrid hotel concept.